Carefully Prepared by Skilled Craftspeople
Each slice is carefully cut by hand with a kitchen knife, reflecting the patience and attention to detail that define this traditional confection. The slices are then slowly steamed to soften the sweet potatoes while preserving their natural flavor.
Next, they are immersed in a special syrup known as mitsu-doko, or the syrup base. Kurio Shoten has continued replenishing this secret sweet syrup for more than 80 years, allowing its rich sweetness to become an essential part of the confection’s distinctive taste. After absorbing the syrup, the slices are dried to develop their characteristic texture and concentrated flavor.
A Delightful Contrast of Textures and Flavors
Naruto Uzu-imo is known for its lightly chewy, pleasantly firm exterior and moist, tender interior. The sweetness of the syrup complements rather than completely overwhelms the sweet potato, allowing its natural aroma and earthy richness to remain at the heart of every bite.
The recipe relies on a simple combination of Naruto Kintoki sweet potatoes, sugar, and honey. Because the ingredients and preparation are relatively straightforward, the quality of the final product depends heavily on the maker’s experience and careful control of the process. The result is a sweet that balances the deep sweetness of the syrup with the mellow, comforting flavor of the sweet potato.
From Local Favorite to Award-Winning Specialty
Originally loved by local customers, Naruto Uzu-imo gradually gained wider recognition through word of mouth and became one of Kurio Shoten’s signature products. Its distinctive combination of natural sweet potato flavor, rich syrup, and satisfying texture has helped establish it as a well-known specialty of Tokushima Prefecture.
The confection received Monde Selection Gold Awards for five consecutive years beginning in 2007 and also earned the International High Quality Trophy. It has additionally been selected as one of Tokushima Prefecture’s “Tokusen Awa no Ippin,” a designation recognizing outstanding regional products.
A Sweet Souvenir from Naruto
For visitors exploring Naruto and the surrounding area, Naruto Uzu-imo is an excellent way to discover the region’s celebrated sweet potato culture. Its carefully prepared slices, fragrant sweetness, and distinctive texture make it a memorable gift for family and friends or a treat to enjoy during your travels.
Enjoy it on its own with a cup of Japanese green tea, or serve it alongside coffee for a simple afternoon indulgence. With its carefully selected local ingredients and syrup-making tradition spanning generations, Naruto Uzu-imo offers a delicious taste of Tokushima’s craftsmanship and agricultural heritage.